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Monday, June 15th, 2009

Hundreds sign up for ‘real and raw’ specialist photo-training videos online


Hundreds sign up for ‘real and raw’ specialist photo-training videos online:

So what do you need to learn today?

UK photo guru Mark Cleghorn is asking Photography Monthly readers: ‘So what do you need to learn today?

Hundreds of photographers nationwide have already signed up to his pioneering online photo-training website; Phototraining4U.com since its official launch at Focus this spring.

Billed as ‘the UK’s first affordable and comprehensive online photo-training solution’,
the site provides video tutorials in bite-sized learning chunks with at least one brand new twenty minute lesson added to the site’s knowledge bank each week.

Says Cleghorn, one of Europe’s top ranked and most respected professional photographers:
“This programme is the first of its kind in the UK. The photographer’s skill level doesn’t matter. You can be a seasoned professional or a complete novice. Just log on and select the video tutorial that you want to learn about at that time. Phototraining 4U is all about lifting the technical fog.”

Now leading social lab, Loxley Colour, is pledging a £100 voucher to every new photographer subscribing to Cleghorn’s soaraway website and every photographer signing up to his £199 a year training programme will also receive free onOne PHOTOTOOLS 1 plug-in software worth over £100.

Adds Cleghorn, who holds no less than four industry Fellowships and has notched up hundreds of photo-awards in a 25 year career: “This has been years in the planning but now it has really got wings – and expansion plans are already underway. “

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“I want to show photographers how they can improve; how they can sidestep all those mistakes I made along the way. And right now in the middle of a recession increasing numbers of amateur photographers are looking at Phototraining4U as a must-have launch guide to a new career.”

The site’s ‘knowledge bank’ already boasts over 35 hours of training and includes tutorial videos on a wide raft of topics including: camera and lighting techniques; software applications: posing subjects: marketing strategies, PR, back to basics: photography fundamentals revisited hints and tips for every day shooting; how to beat the recession and which kit to buy.

Says Cleghorn: This is 21st century learning at its best – these are genuinely affordable short lessons that can easily fit into a daily coffee break.
We are proving that Phototraining4u can transform the way photographers work and the profits they can make – and all for the price of a coffee and a sandwich per session.”

Loxley Colour Marketing Director Chris Kay comments: “There is a substantial market for ‘on demand’ professional training at a cost-effective price -and Mark is providing it.
Photography can be a lonely world for newcomers too, and Phototraining4U enables them to access top quality tuition.
New registrants can redeem our voucher against any Loxley product, including print, until the promotion ends later this year.”

For more information visit: www.phototraining4U.com.