SWPP & BPPA Convention 2009 14th - 19th January
Mark Cleghorn Convention Schedule


The 2009 SWPP & BPPA convention looks like a real winner once again with a whole host of speakers from around the globe as well as yours truly of course.
You might be fed up of seeing me by the end of the convention as I am speaking at the business school for the first time, hosting a full day seminar on Photoshop CS4 and practicals at the convention in both Master Class and Super Class Seminars again with brand new programmes and demos.
All bookings are of course via the SWPP & BPPA that includes the Super Class series, which are special small classes of 10 photographers with me and if its any thing like last year book these Super Classes as soon as possible as they quickly sell out.
PHOTOSHOP Cs4- THE BIG BANG
Day Seminar Wednesday 14th January 4pm - 9pm

Following on from last years sell out seminar at the convention Cleghorn is back doing what some say he does best, which is help get photographers their life’s back from in front of a monitor and back behind the camera.
Photoshop is the essential tool for anyone who’s serious in photography. But Photoshop is a vast, powerful and often daunting programme - That’s where this seminar comes in as Cleghorn guides you through more power tips and tricks with Adobes latest.
Whether your experienced in Photoshop or not you need to learn the tricks of the trade to enhance images quickly and creatively with every day techniques which are designed to do the job in half the time, as well as put in place time efficient workflows to every day editing.
This seminar will bring you up to speed quickly with CS4 and its new features with the minimum of fuss as well as creative techniques to enhance every day images as Cleghorn guides you through the fast and efficient use of the most powerful tool for photographers today.
Seminar Includes
What’s New and What’s Useful in CS4
More Efficient Editing in Bridge
Metadata - Why and How
Power Tricks in Bridge
Camera RAW the Next Level
Presets for Proofing
Magic Mono Images
Contrast, Colour & Curves
The Next Levels - don’t get clipped.
Page Layout Designs
Masks- Don’t Hide Behind Them
Business Seminar

Business School Seminar – “Squeeze The Juice”
You won’t need coffee to stay awake in this session.
Thursday 15th January 1.30-3pm
Infectious is one word to explain a Cleghorn seminar and this new marketing presentation for the SWPP Business School will be no exception, as he plans to rip the flesh of the bones of marketing and getting straight to the bones of the matter.
Squeezing every penny out of a client does not have to be a hard sell, you just need the right client for the product or better still the right product for the client, in this session he puts forward ideas for future selling and to keep the client coming back time after time.
After running successful studios for 25 years Cleghorn as well as being a consultant to many top portrait studios is still a working photographer, shooting and selling in the real world instead of some fantasy land far far away. Renowned for his teaching skills in Lighting and in Digital he very rarely talks openly about his marketing and business strategies that he implements into some of the UK’s leading studios.

Master Class 2hr Seminar – “Fashion & Glamour – Part 2”
Don’t Be Late To This One
Thursday 15th January 5pm-7pm
Following on from the last years conventions live practical in front of 250 photographers – Cleghorn brings it on again.
In these years Fashion & Glamour practical we will see a twist to the session as Cleghorn gets Naked to actually shoot a part of his “Body Bag Series”

Super Class 2x 4hr Seminars – “Back 2 Basics in the Studio”
Portrait Photography- Studio Flash Practical
Friday 16th January 9am-1pm
Saturday 17th January 9am-1pm
A chance to get almost 1 on 1 with mark in the studio, he will be teaching and solving photographers lighting problems. The Seminar is a Practical from start to finish, with delegates shooting along side mark and under instruction
You will need to bring your own camera equipment and cards
There will be Lastolite LUMEN8 Flash Heads and Accessories, Backgrounds and Radio Slaves used on the demo.
Super Class 2x 4hr Seminars – “Strobe It”
Wedding Photography Using Flash Practical
Saturday 17th January 1.30pm-5.30pm
Sunday 18th January 9am-1pm
These sessions involve shooting with on and off camera portable flash systems to move your flash skills to the next level. The Practical is based on wedding photography around the hotel to simulate wedding day images with a difference.
You will need to bring your own camera equipment and cards (speedlites also if possible)
There will be Canon Speedlites, Radio Slaves and Quantum Flash Units used on the demo.
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