Join Mark Cleghorn and Kenny Martin on the next stage of their business training for photographers. After the success of the 100K Club the dynamic duo have opened up the doors every month to anyone who wants to move their business to another level.
The Business Class will take you step by step through the business side of portrait photography. Every month the online sessions will guide you through the planning and marketing of a portrait business as well as promotions, PR, literature, pricing and product selection. There will be lighting advice and a shooting guide to the sessions as well as post shoot workflow, sales and production.
In addition to the Business Class Monthly online sessions there will also be an interactive web page for private communication within the group, a revision night, 2 weeks after class.
In addition to the dynamic duo there will be from time to time guest business gurus with extra tips and tricks on up to date technology and trends as well as specialist skills in social media marketing, accountancy and tax.
Two day Face-2-Face Business Convention Available October 2013
Check out the next Business Classes on the Training Calendar.
Just a few of the comments from the last Class
- Promotions for year planned. Feeling more organised basically. Loving the quality & potential of promos suggested too.
- Tried approaching a florist, they jumped at the chance of running the promo with me. Many thanks for the direction
- Feedback for Mark... Love the straight talking, keep it going. Sometimes it is JFDI :-) Means "just flipping do it!"
- I too have been given the incentive and confidence to push my business by working hand in hand with other businesses!
- Better sales, feels like I'm running a business now rather than just treading water
Original Press Release
Online photo-business gurus launch ‘Business Class’
Multi-award-winning photo duo Mark Cleghorn and Kenny Martin have launched ‘Business Class’ - a brand new webinar-style monthly learning programme aimed at helping portrait photographers trade more profitably and efficiently through the economic downturn.
Under the plan photographers, from start-up novices to Fellows, will be able to access the online classes on an ongoing or ad hoc basis for £29 per month (incl.VAT)
Mark Cleghorn, founder of PhotoTraining 4U (PT4U), international seminar speaker and author of a series of ‘How To’ photography books explained: “We know there are a large number of very talented creative photographers out there who just don’t know enough about running a business. And this ongoing ‘double dip’ recession has made things even harder.”
‘Business Class’ has been set up for photographers who really want to make a very profitable enterprise out of their art. Kenny and I will be sharing the knowledge we have amassed over the past 25 years and we will help delegates move their businesses to the next level – even in these tough times.”
He added: “For the cost of a 10x8 print photographers will have access to our monthly 3-4 hour webinar classes plus downloads, including a full recording of each webinar they attend. We will be covering all the vital elements of running a professional business including; planning; promotions; marketing collateral; products; pricing; web site analysis; social media marketing; email marketing; soft selling; client acquisition; cash flow and of course an analysis of profit and loss.”
The online photography business gurus believe the new programme will provide ‘much needed’ solutions for photographers who don’t have the time or cannot afford to attend day-long seminars.
Said Kenny Martin: “Seminars can be expensive to attend and often delegates still only retain a small percentage of what they have been taught. We believe that photographers going online in their own surroundings will not be distracted. They will be able to absorb more knowledge – plus they can access a full recording of each Business Class after the webinar.”
Over two hundred photographers have already signed up for the November ‘Business Class’.
Added Cleghorn: “If delegates apply what they learn on these courses - and they can dip in and out as they wish – there is no reason they can’t double their current turnovers within a year.
We think this is the best, most cost-efficient way yet for cash-strapped photographers and those who just want to improve their margins, to raise their commercial games.”